Media Kit

A short document, usually one to three pages as a PDF, in which a Creator summarizes themselves, their channels, their audience and their offers for business partners. It answers the question every potential partner asks first: Who can I reach through this profile, and what can I book here?

Media Kit or Sedcard

The two documents are often confused, but they are aimed at different readers. The Sedcard is intended for castings. It shows what you look like, what measurements and characteristics you have, and which types of production are suitable for you. A production books you as a person for a day of filming.

The Media Kit is aimed at partners who want to reach your audience: other Creators for a collaboration, brands for advertising, platforms or shops with affiliate programs. What is booked is not your presence, but your reach. Anyone who markets their own content and wants to work with others therefore often needs both.

What Belongs in It

• Stage name and short profile. Two or three sentences explaining what your channel stands for.
• Channels with key figures. Followers, average views, interactions, in each case with the date of collection.
• Audience. What you can determine from your platforms’ statistics, such as countries and age groups, without speculation.
• Offers. What can be booked, for example mentions, joint content or product presentations.
• Boundaries. What you generally do not do. This saves you inquiries that you would reject anyway.
• Business contact. A separate email address under your stage name.

You can state prices or provide them on request. Fixed prices save negotiations; an inquiry leaves more room for flexibility.

Very little is needed in terms of design. A calm layout, two or three images that you already show publicly, and clear headings are sufficient. Partners read a Media Kit in a few minutes; what matters is that the key figures and offers can be found immediately. Save the document as a PDF and check before sending that your real name does not appear in the file name or file properties.

What Does Not Belong in It

Legal name, place of residence, private phone number, or images in which the surroundings or license plates can be recognized. A Media Kit is forwarded, saved and sometimes shared in groups. You should be able to accept everything it contains even when it is in the hands of strangers. The article Choosing a Stage Name provides tips on selecting and separating the name.

Honest Figures Are Your Capital

Inflated key figures are noticed, at the latest after the first collaboration fails to deliver what the document promised. Partners talk to one another, and a reputation for unreliability lasts longer than any statistic. Bought followers listed in a Media Kit are not an exaggeration, but a deception of the business partner that can result in claims for repayment.

Update the figures at regular intervals and clearly state the date. The article Reach Without Showing Your Face explains how to build reach realistically. Paid collaboration is advertising and generally must be clearly identified as such to your audience; clarify this with the partner before agreeing.