Glossary · Marketing and platform
Community Guidelines
The content rules of a platform that determine what may be published and what consequences may result from violations.
The rules by which a platform determines what content and behavior are allowed and what happens in the event of violations. The guidelines supplement the general Terms of Use and become binding upon registration — anyone who opens an account agrees to them, whether they have been read or not.
Two Worlds with Different Rules
For performers who market their content themselves, there are broadly two types of platforms. Social networks for a general audience largely prohibit or restrict nudity and sexual depictions; they serve as a showcase. Adult platforms and fan platforms allow such content, but not without conditions.
There are also non-negotiable bans there: anything suggesting minors, lack of consent, real violence, or content involving people who have not been verified. In addition, there are provider-specific rules on topics, keywords, payment processing, and contacting others. The exact rules are stated only in the provider’s current guidelines, because they change, often under pressure from payment service providers.
The Consequences of a Violation
The scale ranges from removing a single post and restricting visibility to a permanent ban. Paid platforms add one point that many people underestimate: Depending on the terms, a provider may withhold balances or suspend payouts in the event of serious violations. Anyone who relies on a single platform loses access to their subscribers along with the account.
Silent restrictions without notification are described in the entry on shadowbans; open bans and how to avoid them are covered in the article Social Media Without a Ban.
Legally a Contract, Not Advice
Guidelines are part of the contractual relationship between you and the platform. They apply in addition to the law, not instead of it: Something that is legally permitted may still be prohibited on a platform. Conversely, permission in the guidelines does not make anything lawful that is prohibited by law.
For content created jointly with other people, this means that the platform generally requires every participating person to be verified and an consent form to be available. You must be able to provide these documents upon request.
It is also important who must comply with the guidelines: always the account holder. If you allow an agency or other people to post or write on your behalf, you remain personally liable to the platform for every violation committed by those people.
A Practical Approach
- Read the guidelines in full before registering and save a dated copy.
- Subscribe to notifications about changes, if offered, and review your existing content when something changes. Old posts may suddenly become impermissible under new rules.
- Keep the consent forms and proof-of-age documents for all participants organized.
- Regularly back up your own content outside the platform. A suspended account does not always return its data.
- Challenge a decision you believe is wrong through the platform’s official complaints process and document the proceedings.
This classification is not a substitute for legal advice; if a ban has financial consequences, it is worth seeking a professional assessment.
An open question about this?
Terms explain the what, but not always how it applies to your own situation. If you want to know what this specifically means for you, ask us — it does not have to become an application. Many answers can already be found in the frequently asked questions.