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Lexikon

Exclusive contract

A contract that binds you to one production for a period and excludes shoots for others and often your own publications as well.

An exclusive contract binds you to one production for a fixed period. In that time you do not shoot for others, and depending on the wording you also publish nothing on your own channels. It sits beside the model contract for the individual shoot or replaces it with a framework agreement.

What the bind typically excludes

  • Shoots for other production companies, often regardless of genre
  • Placement through further agencies
  • Your own fan platform, Custom Videos and webcam, depending on the reach of the clause
  • Appearances, trade fairs and event accompaniment

Whether all of that is covered does not sit in the word exclusive contract, but in the text. Two contracts with the same heading can reach entirely different distances, and the difference decides a year of your work.

What speaks for it

Exclusivity is paid for, otherwise nobody would enter it. The consideration can be a higher fee, a promised number of shoot days, a role with build-up, or a production budget for a Sedcard and promoting you.

On top of that comes predictability: one contact, one set of rules, known processes and a crew that knows you. At the start that can be calmer than constant switching between unfamiliar sets. Which fees are usual with us is under pay.

What speaks against it

You give away bargaining power. Anyone who may work for only one client cannot compare terms and finds it hard to refuse offers. If the collaboration goes badly, you sit out the term.

Second, you lose build-up time for your own business. Reach on your own platform grows slowly and over years. A year of pause therefore costs more than a year.

Third, promised shoot days are often worded more softly than the bind itself. If exclusivity is hard and the employment promise is vague, you carry the risk alone and have received nothing for it.

The critical point is the reach

Before term and fee, what decides is how far exclusivity reaches. Four questions settle that:

  • Subject: only comparable productions, or every activity in front of a camera?
  • Territory: Germany, the German-speaking area, or worldwide?
  • Channels: are your own platforms, webcam and social media carved out?
  • Time: term, automatic renewal, termination, and what applies afterwards?

A tightly drawn exclusivity with a clear term is a normal business decision. A clause that captures every paid activity in front of every camera and renews silently works in practice like a temporary ban on the profession.

Also look at the contractual penalty. It shows what the bind is meant to be worth, and sometimes stands in no relation to the agreed fee.

Limits of the bind

Exclusive binds are in principle permissible under German law. Limits follow from general contract law, for example an unreasonably long bind or penalties with no relation to the value of the contract. Whether a given clause holds in the individual case cannot be said in the abstract, in either direction.

A review before the signature is cheaper than the dispute afterwards. This entry places the term in context and is not a substitute for legal advice.

An open question about this?

Begriffe erklären das Was, nicht immer das Wie im eigenen Fall. Wenn du wissen willst, was das konkret für dich bedeutet, frag uns — daraus muss keine Bewerbung werden. Viele Antworten stehen schon bei den häufigen Fragen.

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